China Online Tourism Industry in 2008

China’s online travel service providers are playing an increasingly important role in people’s travel life, and their revenue proportion to the total of China tourism industry is also gradually increasing. It is forecasted that the revenue of China’s online travel service providers will reach CNY5.47 billion in 2010.

China’s online travel service providers are mainly divided into two categories. One is travel booking websites, providing booking air tickets & hotels and tourist routes as well as service platform. The other is travel information websites, mainly offering travel information and exchange platform. Generally, the revenue of travel booking websites is much larger than travel information websites.

The travel websites can upgrade the value of traveling and e-commerce and make operations management, tourist service, research and innovation under the background of network create new approach and work flows. Information and services provided by travel websites have become the necessary selection and reference for many travelers before their journey. However, travelers can not rely on websites totally to plan their travel activities and consumption, as these websites are still not prefect in various aspects. The total value of the U.S. online travel market amounted to US$91 billion in 2007, from which we can see the shortage of China’s online tourism industry and meanwhile, we can also see it the bright future is foreseeable.

Read more details of this article at:  researchandmarkets.com/reportinfo.asp?report_id=606297